Constellation Brands Books Why Subaru is making a ‘big push’ to become a bigger carmaker, CEO says

Why Subaru is making a ‘big push’ to become a bigger carmaker, CEO says

Subaru’s stock has rallied sharply in the past week amid reports that it plans to launch its new flagship model, the WRX, in the United States this year.

In a conference call with analysts Tuesday, CEO Masayoshi Son announced the carmaker’s new “big push” for the U.S. market, including launching new models that will sell for more than $100,000.

“In 2017, we’re going to introduce our next Subaru, and I want to say that we will introduce a new model in the U